The Festival represents the unity of all races, beliefs and religions to come together and enjoy the art of yoga and wellness in the city. We designed a rainbow of colors for the potpourri of cultures, a “U” shaped as a horseshoe for “luck” and a star representing the goals the attendees aimed to received during the festival.
As part of the experiential marketing campaign we partnered UYF with Whole Foods Market to promote the festival while inviting WFM costumers to participate in a cross promotion that increased their basket’s size dollars in all WFM Miami locations.
People by the Beach designed and produced the brand and imagery for the festival campaigns with original photos in various locations of South Florida.
The Urban Yoga Fest has taken place in three different cities in South Florida. Each festival has a theme “Magical Garden”, “Bohemian Surf” and “Street Love”. For each theme we created a campaign that would describe the feeling of what the audience would expect while keep the "urban om feeling” of the brand.