“We always take the scenic route”

With our hearts, we conceptualize ideas and offer an intuitive understanding of global trends by applying design thinking solutions that resonate with your audience.  People buy the experience, they bet on that which they can relate, people are loyal to the brands that feel like an extension of who they are.  We understand the power of a distinctive experience.

the People by the Beach TEAM

Meet Hawk



Karola Hawk is at the helm of The People by the Beach. She believes a mindful design can be both functional and inspirational, an extension of who we are in this life. She is a mom, a designer, and a filmmaker who lives by the beach. Hawk utilizes her expertise within the film industry to transcend complex projects from development to completion, while telling magical and artistic stories.

She has worked on several notable projects over the last 12 years mainly in Los Angeles, the Caribbean and Miami. Her desire to consistently tell engaging stories, spear-headed the development of a unique film script and also assisted in raising a remarkable 1.2MM from private investors for the production of Riding 79 (winner of the World Fest Houston and official selection of the San Diego film festival and RIFF). She has also produced and assisted in the Production and Wardrobe department for 20th Century Fox, Universal Pictures, GK films (The Rum Diary) and Miramax films.


REKA - Art Director

Réka lives and breathes art and design. All her life she has been drawing, painting and combining geometry and color schemes. She formalized her passion into an Art degree in California. She is from Hungary originally but wanted to live by the beach. She is also a mother of a three year old little girl.


JADE - designer

Jade is a creative in many fields and enjoys working in web design and media marketing with PB’S team. Jade's experience and creative thinking allows for a unique branding experience. No project is too out there, she loves to make the most unconventional ideas come to life.


Maya Villiers - project manager

Maya has always been a creative at heart and she thrives off of challenges and problem solving. Her passion for branding and her ability to think quickly and outside-the-box have given way to the world of marketing, where she pushes herself to exceed expectations wherever possible.

People by the Beach has partnered with WebOPTIMA to bring our clients a connected branding experience through SEO.


Candiss O’Reilly

Candiss O’ Reilly, WebOPTIMA’s owner, believes in utilizing 21st century search engine optimization techniques that are ever changing and crucial to the online success of your business.


welcome to our board meetings